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Six Years of Lovely For Sale  | Mighty Girl
Mighty Life List
Apr 13 2010

Six Years of Lovely For Sale

When I launched Mighty Goods nearly six years ago, it was the very first shopping blog. My friend Doug Bowman designed it over several afternoons at coffee shops that no longer exist. Since then he’s gotten married and had a baby, gone to work at Google, and then left to work at Twitter. Over the years the site and brand have grown, winning several awards — Time Magazine Top 50, and Best Shopping for both Forbes and BusinessWeek — and spawning sister sites Mighty Junior and Mighty Haus. I’m really proud of what we’ve built.

When Mighty Goods launched, online shopping was still in its infancy. We were there when most brick-and-mortar stores only had brochure sites, and we were early cheerleaders for Etsy (Viva!). A few people have offered to buy the sites over the years, but I loved cozying up with my laptop to shop in my spare time. Unfortunately, spare time has been harder to come by since I became a mom and a full-time writer. What started as a hobby has grown into a business — one I no longer have time to maintain properly. The shopping sites have so much more untapped potential; it’s time to find them a better home.

So in the interest of doing that, I’m putting a For Sale sign on the front lawn. If you’d like to acquire Mighty Goods, Mighty Haus, and Mighty Junior, drop me a line at maggie at mightygoods dot com.

For loyal readers of the sites, do not worry one bit. I have a lot of cute stuff in my bookmarks, and all of it is still coming your way. You’ve helped me build an amazing business, and I can’t wait to see what happens next.

22 Responses to “Six Years of Lovely For Sale”

  • Megan Says:

    Six years? No way. That cannot be! Where does the time go?

    I enjoyed Mighty Goods. Here’s my toast to you and to it.

  • teensleuth Says:

    Wow! Six years have gone by quickly. Hope you get what you want from it.

  • pinkietuscadero Says:

    Wow, 6 years? I think Melissa Summers should buy it. She’d be awesome!

  • Meg Says:

    Awwwww… Maggie. That’s great for you, and a little sad for me (and probably for you too). You’ve been finding us Christmas gifts and Birthday gifts and just because gifts for at least 5 of the six years (I can’t quite remember when I started with MG, other than early.)

    Sigh. Find it a good home, yes? A good home with Maggie level taste.

  • cee Says:

    Huh. I thought you made your living from the Mighty sites? I guess not…where do you work as a writer?

  • Bachelor Girl Says:

    Congratulations! While I’m sad that you won’t be at the helm of the Mighty shopping sites for much longer, I’m happy for you that they’ve grown to be so successful! Viva la Maggie!

  • xiaolinmama Says:

    I do love all your finds. You are one of my go to places for great gifts. Best of Luck Maggie on where ever the road takes you next. :)

  • Rose Says:

    Aww, I love those sites. So you will concentrate on writing full time? What kind of writing?

  • Kristine Says:

    Aww, congratulations Maggie! You’ve worked really hard to build something fantastic. The fact the you no longer have time for it any more can only be read as a success. Good for you! I’m looking forward to whatever changes occur.

  • misstraceynolan Says:

    HUGE congratulations, on building something lovely and on knowing when to move on. Big ups to you Mrs. Mason!

  • Lydia Says:

    I’m a huge fan of Mighty Goods, so a mighty congratulations to you for the vision and the growth. I know this probably wasn’t an easy decision one, but I look forward to the next chapter for you and for the sites.

  • lisa Says:

    I am a huge fan of Mighty Goods as well. I’ve bought a lot of the items you have featured here for gifts. Thanks for six great years!

  • Rebecca Says:

    Wow, while I’ll certainly miss you at the help of Mighty Goods, I’m excited for you and the sale, and am also looking forward to what you do next. I know it will be amazing!

  • Drew Says:

    Oh, Maggie! You have single-handedly saved holidays, birthdays and relationships for the past six years of my budding adult life. A million thank yous and congratulations on the next chapter!

  • Sarah Says:

    Oh sigh… I wish they could be mine. Find them a good home! And congratulations!!

  • leaveareply Says:

    Online shopping was in its infancy six years ago? Wow. So I guess the complete restructuring of every brick and mortar company in the six years prior to that was just in anticipation of the real sweeping changes we’ve experienced during your site’s existence (exactly none.)

  • Laura Says:

    Comment #16 = jerkface extraordinaire

    Maggie, how exciting! Big Congratulations to you on the mighty, mighty success of the sites and on the future, whatever it brings.

    This announcement sparked an interesting conversation at my house last night as I tried to explain to the Mr. just what was special and unique about the sites and what this change might mean, strategies for preserving the brand / re-branding the brand, etc. Thank you for the lovely things you’ve introduced us to. Onward!

  • Jena Says:

    This is big news. Bittersweet. Congratulations, and best wishes with the new endeavors.

    And be sure to buy some ice cream with the earnings. The very best of the best in SanFran ice cream to celebrate.

  • Flirty Archivist Says:

    Oh, if only I had access to that kind of capital. . . sigh. Good luck, Mrs Mason, with the next beautifully great good thing you do!

  • Laura Jane Says:

    Congratulations on all of your success, Maggie! I, too, have been here since… well, a long time. Your sites have been an endless source of inspiration for birthdays, holidays and impossible-to-shop-for men in my life. I hope the sites continue in good hands!

  • NicoleT Says:

    please find a good home for them. your perfect taste will be missed!

  • Luigi Fulk Says:

    I will hold a strong eye upon the thread and with luck , I can take hold of various extra material!