I have something nice to tell you.
Remember a few months ago when I mentioned selling the shopping sites? Well, today I’m thrilled to announce that we’ve found them a very good home with Staircase Ventures — a small company run by fellow online shoppers.
I wanted to do right by those of you who have read and supported Mighty Goods, Haus and Junior through the years, so I’ve been working with the crew from Staircase Ventures to transition everything. They’ve been posting on Mighty Goods for the past couple weeks, so go have a look at their handiwork.
The current plan is to keep the sites humming along with a small team of writers who have the time and resources to make everything better. Selling Mighty Goods and the sister sites was such a difficult decision, but I want space for all of us to work on our life lists as a community, and now I have time to figure out how. As of today, I’m officially a person who has sold a business, and though that’s not on my life list, it’s a big effing deal, my friends.
Thanks to all of you who contacted me about buying Mighty Goods, or just to tell me how much you’ve loved shopping with me over the years. You guys are awesome.
A roundup of all the best bird feeders and bird houses.
When I launched Mighty Goods nearly six years ago, it was the very first shopping blog. My friend Doug Bowman designed it over several afternoons at coffee shops that no longer exist. Since then he’s gotten married and had a baby, gone to work at Google, and then left to work at Twitter. Over the years the site and brand have grown, winning several awards — Time Magazine Top 50, and Best Shopping for both Forbes and BusinessWeek — and spawning sister sites Mighty Junior and Mighty Haus. I’m really proud of what we’ve built.
When Mighty Goods launched, online shopping was still in its infancy. We were there when most brick-and-mortar stores only had brochure sites, and we were early cheerleaders for Etsy (Viva!). A few people have offered to buy the sites over the years, but I loved cozying up with my laptop to shop in my spare time. Unfortunately, spare time has been harder to come by since I became a mom and a full-time writer. What started as a hobby has grown into a business — one I no longer have time to maintain properly. The shopping sites have so much more untapped potential; it’s time to find them a better home.
So in the interest of doing that, I’m putting a For Sale sign on the front lawn. If you’d like to acquire Mighty Goods, Mighty Haus, and Mighty Junior, drop me a line at maggie at mightygoods dot com.
For loyal readers of the sites, do not worry one bit. I have a lot of cute stuff in my bookmarks, and all of it is still coming your way. You’ve helped me build an amazing business, and I can’t wait to see what happens next.