Hey. You should go to SxSW this year. It’s fun.
I’ve been attending since … 2000? 2001? I forget because of tequila. Anyway, it’s always colder than I expect, and despite my best intentions I never actually return to my hotel room to change for the evening.
Texas is crazy casual, plus hangovers prevent you from ironing. Over the years, I’ve honed a day-to-evening wardrobe perfectly suited to SxSW’s slow but unrelenting pace. If you want to be cute, but super comfortable, and also want to avoid changing when the night comes, you will need the following:
a (preferably sexy) tank top,
a light jacket or blazer,
sunglasses (Ow. Stupid sunlight.),
and one piece of jewelry. (Optional. I always pack something but usually forget I’ve brought it. Apparently bringing a bracelet makes me feel secure, so who am I to deny you, right? Right.)
Following my uniform requirements, here’s some inspiration for what you might wear to Interactive, Film, and Music respectively. See you there, team! Beers on me.
So how about you? Have you ever been to SxSW, and are you planning to go this year? If not, what are your tips for surviving and enjoying big events? Let us know in comments.