Tag Archives: laptop

Please Express Approval for My Awesome Laptop Idea

17th April 2009

I just wrote a post for Intel and ASUS about how I want a sneaky laptop that looks like a Moleskine:

They hired me to conceptualize eight imaginary laptops for them, and I’m a little panicked. Most of their posts trend toward the uber-geeky — they’re discussing charger cord patents, so I kind of sound like, “I want a laptop with flowers on it! Eeeeeeee!”

(By the way, these copywriting campaigns are how I make a living. Advertisers are like, “We need more women to want laptops! [hand cream! cell phones! little black dresses!]” And I’m like “Women do want those things.” And they’re like, “Who are these women of which you speak?” And I’m like, “Uh, all women.” And then they pay me to write stuff. Stuff that’s way more fun than the copywriting I used to do, incidentally, where they mostly assumed customers would be confused by wit. Hence, I like this better. Questions welcome in comments.)

Anyway, these laptop ideas inform their prototypes of new PCs, and I would like a Moleskine laptop, please. Quite possibly one with flowers on it; I’m not ruling it out. So please go read my post, and back me up if you feel the same.

Also, I think my next post will be about a laptop that fits in a wallet so you can use it when you’re out at a bar. Is that called a cell phone? Possibly, but shut up, it will be rad.