You Know, Like Coca-Cola Jingles

21st February 2005

I subscribe to a newsletter called TrendCentral, and one of last week’s newsletters contained the following blurb:

“Musical Roads: In Japan, the Hokkaido Industrial Research Institute has embedded grooves into sections of roads, which boom a tune up through cars. They’re in the process of planning different melodies for different locations, picking songs that are somehow associated with the locale.”

In a related program, the tollbooth operators are passing out complimentary pieces of chewing tinfoil and bamboo slivers just big enough to fit under drivers’ toenails.