OK. We only need 20 more entries in the Tide VIVID White + Bright Rule Breakers of the Week Contest before we can give $500 to Charity Water. Let’s do this.
Joining our ranks is Meg Biram of Mimi+Meg, a new friend who I met in New York at a Sunday Supper. She spent all last weekend at Mighty Summit, and is a very nice person indeed. Or so I thought. It turns out she’s totally ignoring her grandma by offering up more stylish ideas for wearing white after Labor Day. Take that, grandma.
If you haven’t entered the contest yet, please do. Not only does this give you a very good chance to win a $3,000 shopping spree from Tide, but if we get 100 entries, the Mighty team can donate $500 to Charity Water.
We’re rebels, baby. Rebels with a cause.
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Whoa! We’re at 80 entries right now in the Tide VIVID White + Bright Rule Breakers of the Week Contest. Just 20 more we can give Charity Water $500 from the Mighty Coffers. Bwahahaha.
And look! Miss Anna Beth Chao is also on board with the plan to subvert Grandma Law and wear white after Labor Day — particularly whilst cycling through the countryside.
If you have a photo of yourself wearing white, please upload it to the Tide contest page on Facebook. Entering gives you a shot at winning a $3,000 shopping spree. (A ludicrously good shot, actually.)
Clean clothes for you, clean water for kids!
Anna Beth is so excited. Me too, Chao.
Hi. This is me wearing white after Labor Day:
I’m doing this for three reasons. 1. Because I’m a renegade maverick rebel breaking all the rules. 2. Because Tide hopes you will enter their Tide VIVID White + Bright Rule Breakers of the Week Contest for a $3K shopping spree.
3. Because if at least 100 of you upload a photo of yourselves wearing white? We can donate $500 to Charity Water out of the Mighty coffers. (We’ve been trying to tie our campaigns to good stuff for the world whenever possible. Which is awesome.)
So. Here’s what we know. People need clean water. And! You need clean clothes. So will 100 of you please take a photo of yourself in white and upload it here, so we can kill two birds with one stone? Thanks, you guys.
Meanwhile, being a pasty Irish girl, I had no idea that I do not look like death warmed over when I’m wearing white. Kind of a revelation. Observe:
This entire outfit is second hand. Except for my underwear, because I am a lady.
See how happy I am that everything I’m wearing, including shoes, cost around $50 all told?
The braided belt was from a thrifting trip in Utah after ALT Summit.
These patchwork shoes are the best, acquired at a vintage shop in LA, which always has better shoes than your home city.
This dress is also thrifted. See how happy this makes me? See?
It was like $5 from a vintage-by-the-pound shop on Valencia Street. And it has pockets. Mind blowing.
The cozy, ample scarf is from Zara.
The shoes are Tieks, which are a heavy favorite of mine.
This dress is from Sunhee Moon. I wore it wine tasting, because I like to tempt fate.
The camera bag is Epiphanie, which is made by my friend Maile Wilson. And, fun fact! Maile took most of these photos because she loves me. Right back atcha, sis.
This is me starring in my own ’80s flashback movie.
The vintage men’s tuxedo shirt is from a vintage shop on 16th Street. I love it. Belt is also vintage.
These perfect black shoes are Calvin Klein, acquired at a consignment shop.
The pants are Gap. They are easy to jump in.
Watch your back, little black dress. This thrifted ’80s dress is a new cocktail standard for me.
Of course, I wore it with my stripper shoes to balance out the staidness.
This tassel necklace is from H&M, and it’s rare that you won’t find me twirling it like a lasso. I was being demure for the photo — needlessly, in retrospect.
And that’s it.
Your turn! Please take a photo of yourself or someone you care about wearing white, and upload it to the Tide Facebook page Again, if at least 100 of us upload photos, we can donate $500 to Charity Water. Plus you get a shot at a $3,000 shopping spree. Fingers crossed, team.
Hey! Thanks to Tide VIVID White + Bright, sponsors of this post. Because of them, I will be eating spaghetti while I wear these clothes. Or ribs? Maybe ribs. I’m hungry.
Surprise! T-shirt by Zoe Karssen.
Here’s what. I know it’s not cool to wear white after Labor Day. I mean, I have the books.
But, I live in in San Francisco. Despite what you’ve heard about California, it’s crazy cold here. And? Kind of stupid to wear white in the months leading up to Labor Day. Not because of tradition, but because many of us are just too pale to pull it off after two months of living under a blanket of fog. By “many of us,” I mean me.
So, please join me in wearing white after Labor Day. With lots of texture, a little vintage, and a certain je ne sais “up yours.” Labor Day, you are an arbitrary deadline imposed upon us by the man.
Here’s what I’ll be wearing this Fall:
A classic silhouette. 1960s white cocktail dress from Thrush vintage on Etsy.
Short and sweet. Club Monaco lace shorts.
Retro-modern appeal. Norma Kamali halterneck swimsuit.
Pretty in spring, summer, or fall. Lauren Moffatt sleeveless silk dress.
Machine washable. Superga tennis shoes.
Great contrast. Club Monaco zodiac-print shirt.
In case the fog rolls in. Madewell over-the-knee cableknit 1937 socks.
A little edge. Equipment silk shirt.
Retro texture. Vintage Lacoste cardigan from mademoisellebomode on Etsy.
Easy and elegant. Mango two-tone jumpsuit.
Simple and sweet. MUJI lace tank top and shorts.
For your eyes. Vintage cat eye glasses from AloofNewWhimsey on Etsy.
Masculin/féminin. Club Monaco blouse.
Classic and comfortable. Alice + Olivia One-Shoulder Silk Dress.
An easy pullover. J.Crew tippi sweater in swiss dot.
Genius. Warby Parker specs. My math teacher is hotter than your math teacher.
Will you be wearing white after Labor Day? Clearly. Visit the Tide VIVID White + Bright Rule Breakers of the Week Contest on Facebook, and upload a photo of yourself wearing white for a chance to win a shopping spree from Tide. Hooray!