Hi. This is me wearing white after Labor Day:

I’m doing this for three reasons. 1. Because I’m a renegade maverick rebel breaking all the rules. 2. Because Tide hopes you will enter their Tide VIVID White + Bright Rule Breakers of the Week Contest for a $3K shopping spree.

AND!

3. Because if at least 100 of you upload a photo of yourselves wearing white? We can donate $500 to Charity Water out of the Mighty coffers. (We’ve been trying to tie our campaigns to good stuff for the world whenever possible. Which is awesome.)

So. Here’s what we know. People need clean water. And! You need clean clothes. So will 100 of you please take a photo of yourself in white and upload it here, so we can kill two birds with one stone? Thanks, you guys.

Meanwhile, being a pasty Irish girl, I had no idea that I do not look like death warmed over when I’m wearing white. Kind of a revelation. Observe:

This entire outfit is second hand. Except for my underwear, because I am a lady.

See how happy I am that everything I’m wearing, including shoes, cost around $50 all told?

The braided belt was from a thrifting trip in Utah after ALT Summit.

These patchwork shoes are the best, acquired at a vintage shop in LA, which always has better shoes than your home city.

This dress is also thrifted. See how happy this makes me? See?

It was like $5 from a vintage-by-the-pound shop on Valencia Street. And it has pockets. Mind blowing.

The cozy, ample scarf is from Zara.

The shoes are Tieks, which are a heavy favorite of mine.

This dress is from Sunhee Moon. I wore it wine tasting, because I like to tempt fate.

The camera bag is Epiphanie, which is made by my friend Maile Wilson. And, fun fact! Maile took most of these photos because she loves me. Right back atcha, sis.

This is me starring in my own ’80s flashback movie.

The vintage men’s tuxedo shirt is from a vintage shop on 16th Street. I love it. Belt is also vintage.

These perfect black shoes are Calvin Klein, acquired at a consignment shop.

The pants are Gap. They are easy to jump in.

Watch your back, little black dress. This thrifted ’80s dress is a new cocktail standard for me.

Of course, I wore it with my stripper shoes to balance out the staidness.

This tassel necklace is from H&M, and it’s rare that you won’t find me twirling it like a lasso. I was being demure for the photo — needlessly, in retrospect.

And that’s it.

Your turn! Please take a photo of yourself or someone you care about wearing white, and upload it to the Tide Facebook page Again, if at least 100 of us upload photos, we can donate $500 to Charity Water. Plus you get a shot at a $3,000 shopping spree. Fingers crossed, team.

Hey! Thanks to Tide VIVID White + Bright, sponsors of this post. Because of them, I will be eating spaghetti while I wear these clothes. Or ribs? Maybe ribs. I’m hungry.

Surprise! T-shirt by Zoe Karssen.

Here’s what. I know it’s not cool to wear white after Labor Day. I mean, I have the books.

But, I live in in San Francisco. Despite what you’ve heard about California, it’s crazy cold here. And? Kind of stupid to wear white in the months leading up to Labor Day. Not because of tradition, but because many of us are just too pale to pull it off after two months of living under a blanket of fog. By “many of us,” I mean me.

So, please join me in wearing white after Labor Day. With lots of texture, a little vintage, and a certain je ne sais “up yours.” Labor Day, you are an arbitrary deadline imposed upon us by the man.

Here’s what I’ll be wearing this Fall:

A classic silhouette. 1960s white cocktail dress from Thrush vintage on Etsy.

Short and sweet. Club Monaco lace shorts.

Retro-modern appeal. Norma Kamali halterneck swimsuit.

Pretty in spring, summer, or fall. Lauren Moffatt sleeveless silk dress.

Machine washable. Superga tennis shoes.

Great contrast. Club Monaco zodiac-print shirt.

In case the fog rolls in. Madewell over-the-knee cableknit 1937 socks.

A little edge. Equipment silk shirt.

Retro texture. Vintage Lacoste cardigan from mademoisellebomode on Etsy.

Easy and elegant. Mango two-tone jumpsuit.

Simple and sweet. MUJI lace tank top and shorts.

For your eyes. Vintage cat eye glasses from AloofNewWhimsey on Etsy.

Masculin/féminin. Club Monaco blouse.

Classic and comfortable. Alice + Olivia One-Shoulder Silk Dress.

An easy pullover. J.Crew tippi sweater in swiss dot.

Genius. Warby Parker specs. My math teacher is hotter than your math teacher.

Right? Right.

Will you be wearing white after Labor Day? Clearly. Visit the Tide VIVID White + Bright Rule Breakers of the Week Contest on Facebook, and upload a photo of yourself wearing white for a chance to win a shopping spree from Tide. Hooray!

AT&T sponsored my coverage of Outside Lands this year. Thanks, guys!

Mai Le of Fashionist is my long-time friend and show buddy; this is our second year at Outside Lands together. This year she took some style shots for us. You can find Part 1 of our Outside Lands fashion series here.

Brooke

Hannah and Jen. Jen made her skirt and earrings at TechShop San Francisco. Hannah wears her bracelets and jewelry every day; they’re gifts from friends.

Peanut

Look for more of Mai’s shots on Fashioni.st.

Mai Le of Fashionist is my long-time friend and show buddy; this is our second year at Outside Lands together. This year she took some style shots for us:

Carleigh (founder of Fathom and Form jewelry), wearing her own cuff design.

Heidrun

Alex

For more style updates, check out my Instagram and Twitter, and look for more of Mai’s shots on Fashioni.st. We’ll have a few more here tomorrow as well.

AT&T is sponsoring my coverage of Outside Lands this year. Thanks, guys!

I’m in New York about once a month lately for work and pie, so I thought I’d give you a peek into how I pack for variable weather, and a trip that encompasses both business and social elements. Because I like to pack everything into a single carryon and a laptop/camera bag, I tend to plan my outfits beforehand.

These are the quick snapshots I took for my last trip. They were taken for personal reference so I could just look back at my phone to remember how I wanted to mix and match everything. That’s why there are no fresh flowers and globe collections in the background. Still, I recognize that not everyone is this anal meticulous, but most people don’t loathe checking bags as much as I do either.

Spring in New York is easy for me because it’s exactly how I dress in San Francisco. Two factors are at play: 1. I need to go from business in the day to drinks at night without stopping by home. 2. I need to prepare for a chill when I’m outside, and the heat of a crowded bar at night. And as I shed layers, I’d like to carry minimal crud around.

The outfit above is how I’d leave the house for a day of work.

Silk scarf, vintage
Cashmere sweater, vintage
Rock crystal necklace, gift
Navy mini, Zara
Gray tights
Royal blue flats, Target

If it’s warmer than I expect, or if the sun comes out mid-morning, I can stuff the tights and scarf in my tote.

And then, whuuuut? I find myself at bar in Greepoint that weirdly has steam heat and a surplus of cute guys. Voila. Orange tank is Mossimo brand from Target.

Same concept, different outfit.

Hand-knit cap, thrift (again, whoever gave this up is a monster)
Cashmere cardigan, L.L. Bean
Handmade safety pin, Etsy (no longer available)
Cotton skirt, purchased in Buenos Aires
Navy Tights, Target

Warm bar or restaurant, and the sweater goes in my purse or over my shoulders. Obviously, I can lose the tights and the hat too, but after 8 hours of hat-hair, and the probability that I haven’t shaved my legs? That’s a last resort. This yellow tank top is also Mossimo for Target, which makes the best long tank tops for tall girls.

It was supposed to rain while I was there, so I wore this warm wool coat on the plane. I can wear it belted or loose, and it works with all of the outfits pictured here.

Silk scarf, Hermes
80s Wool Coat, thrifted
Cashmere sweater vest, thrifted
Brass necklace, ALT Summit gift bag
Same navy skirt from Zara
Grey tights, Target
Elf booties, Vintage

Here are the bones of this outfit, and I can take it down even further by removing the sweater vest. Stripe shirt, H&M.

This is what I wore on the plane. It looks sort of hobo here, but I actually wore it with the belt.

Scarf, thrifted
White T, Zara
Black pants, Gap
Flats, Urban Outfitters

Here’s how the outfit looks without the coat. The grey long-sleeve T-shirt is Gap Body, and it’s the best thing ever. I’m about to order it in every color because it’s so soft and layers so well. Cozy.

Here’s the same Zara T-shirt without a layering , which I paired again with the unstoppable Zara skirt. In reality I ended up wearing it with the black pants for solo brunch with my favorite novel. The vintage-style half bra beneath is Anthropologie (pervert).

So those are my layering tricks. You’ll note that I dress almost entirely in color blocks, with print coming in as an accessory or base layering piece.

How do you make your wardrobe stretch when you’re traveling somewhere with temperature swings? I’m all ears.

I met Janna through my long-time friend Mai Le of Fashioni.st. She has that kind of thinky style that makes me want to take notes on her outfits. I’ve always wanted to do a maternity Mighty Closet, and when I found out Janna was pregnant with twins, I was thrilled for her, of course, but also pretty thrilled for us. Janna recently moved from San Francisco to Los Angeles, so Mai did a quick photo shoot while she was in town visiting.

Take it away, Janna:

Let me just start by saying that being seven months pregnant with twins is exhausting! But, of course thrilling at the same time. Mix in selling a house and relocating to a new city, and well, you have yourself one tired pregnant mamma to be!

I work in the fashion industry as a trend consultant, sometimes trend forecaster and, my favorite title is “futurist.” Who doesn’t want to be a futurist! Lucky for me I work for a company in Paris, called Promostyl, which means that I get to work from home and email in French a lot. I love what I do, and wouldn’t trade it for the world. I get to work with design teams from a bunch of industries including fashion, tech, and industrial design, and get to conversate and debate the future of design with some intelligent and enlightened folks. As an indulgence, I sometimes teach at a few colleges and am constantly inspired by students and their creative ideas.

This is a little more of a San Francisco outfit. Something I would wear to do a trend presentation or seminar, or meet up for dinner with folks to discuss the future of ladies neck ties, or the influence of the corset in modern day. If I weren’t pregnant, I’d wear this with a tight denim vest.

I come from the land of high-waisted jeans and jumpsuits, and of course heels, so this transition has been interesting! But I have some good finds and have managed to keep rockin’ the heels in the wedge/platform style that seems to be working out just fine.

Dress: Was my mothers, but is from I-Magnin
Shoes: Chloe (5″ heel)

I am so thrilled at the prospect of becoming a mother, and can’t wait to meet these little ones. Pregnancy has been an interesting ride for sure. No one told me about the morning sickness, and apparently I am the only one of my friends to ever have this, because none of my friends that are already moms could relate. But I love the “bump,” or maybe we should call it the “small mountain” at this point, and figuring out what to wear has been interesting, and fun. This dress has been a dream while I’m pregnant. I found it at a vintage store in Oakland (Mercy Vintage), but coincidentally it is also from I-Magnin.

My husband and I were living in San Francisco (one of my favorite places), but in the last few months we relocated to LA, where I have a bigger client base, and also where there is a little more sunshine (no offense SF, I still love you) and some space for these kiddos in my belly to play around in the grass and run through the sprinklers. I’m already sourcing and making cute little swimwear outfits for the two of them — a boy and a girl! I wear this to go to art openings and to meet up with people for coffee in my new neighborhood, Silverlake.

The necklace is one of my new favorites, and reminds me of something my mom would have made in her pottery days, but it’s from a great boutique in San Francisco’s Hayes Valley, called Reliquary and is designed by a woman in Philly. I’m inspired to make some clay beads!

Shoes are my go-to clogs by Swedish Hasbeens.

This is an all-time favorite: Maxi dress by Isabel Marant. This was one of my first pregnancy purchases before the bump started showing, and it has served me well. Comfort and style! This dress is pure class. Great for waltzing into the Chateau Marmont for a cocktail.

Necklace is vintage.

Shoes are by Belle by Siegerson Morrison.

This outfit is a bit of an amalgam. Mostly vintage. The dress is one of those moo-moo maxi hippie dresses that can be quite terrible if worn the wrong way, but I have been able to rock it for a while now. Hhere I am still trying to rock the leather vest, but this may not work for too much longer!

This is kind of a farmers market outfit, followed by a long brunch on a hot sunny Sunday.

The necklace is a gold collar with a leopard on it and is one of my favorite jewelry pieces of all time. It’s from Bird in Brooklyn.

This dress must be worn with heels, these are some of my favorite vintage 1970s clogs.

Ah, next to the Isabel Marant dress, this was a fantastic pregnancy purchase. It is by the brand Hatch, and has fulfilled my pregnant lady jumpsuit dreams! It is so comfortable and versatile and also comes in a cool cotton version. I love this. Cute for after pregnancy also with a belt.

I think this outfit is something I would wear when I want to make a good first impression. When I want to leave a room and have people say, “Who’s the cool pregnant lady?”

The shoes are by Fiel, and I call these my pregnancy platforms. I love the mesh that is airy and cute but also great if my little feet are a swollen.

Necklace is from a friend’s shop in Highland Park (LA), called Platform. It’s a fantastic store with just exquisite style and home finds from all over the globe, as well some great local LA designers. I love turquoise, so this piece caught my eye right away.

All my outfits are things that I want to be able to still wear when the bump is gone and the babies are in my arms, and when I have a waist and can walk more than a block in my heels. I think all of these fit that bill just fine!

BAM! Janna, you are going above and beyond, my friend. Wearing heels while pregnant should be an Olympic sport. Which is why I’ve sent you a medal, please look for it in the mail.

Huge thanks to Mai (@mai) for the photos, and to Janna for letting us into her closet when obviously could have used the time to nap. Hooray, ladies!