Archive for April, 2003

ADVENTURES IN BAD COPYWRITING

Has anyone listened to the rapper in the background on that Dodge Durango commercial? He actually says: “I grab life like I grab my wife!”
Which is just a smidge more awful than the compelling tagline on the posters for the new Lizzie McGuire movie: “She’s leaving home and going to Rome.”

WHAT I DIDN’T KNOW YESTERDAY

etude n. Music
A piece composed for the development of a specific point of technique.
[from Old French estudie, study.]

PROJECTING

Do you understand those people who keep colonies of stuffed animals in the rear windows of their cars? Do they hope that other motorists will see the collection and be impressed by their obvious appreciation of cute cuddliness? At night, aren’t they concerned that the especially cute, cuddly ones will come to life and wriggle […]

EAU DE POACHED SALMON

When I wear perfume, I usually wear lemon verbena, sometimes vanilla. My favorite lipstick tastes sweet and smells like chocolate. Bryan’s mom was getting me some lotion as a gift and asked Bryan what kind of perfumes I like. He said, “She likes to smell like food.”

BOILING THE OCEAN

SUAC v. Acronym for “Shut Up and Color”. How Marketing and Engineering departments often think (or wish) design should be done.
Jeff’s been keeping a list of corporate jargon.

TOUCHING

I passed a strip joint this morning with a sign that read, �See the beauty, touch the magic.� It strikes me that guys who�ve been watching naked women grind for a few hours are going to want to touch a lot more than the magic.

EASY LINKING

One of the jguru.com guys just launched a new blog-like tool called Peerscope. It�s a lot like Backflip, but cleaner and more group oriented. You pull a button onto your browser toolbar and you can post right from the site you want to link. Neat.

OH, BUT I’M SO MUCH MORE

For the past several months, I�ve been ending telephone conversations with �bye-ya.� I know it’s hideous; I�m powerless to stop. It makes me sound like the woman who waits outside before the craft store opens, the woman who relates interesting stories she heard on �Oprah�, the woman who knows how to bake an excellent bundt […]

EXPECTATION

E: Have you seen Igby Goes Down?
Me: Yeah! I loved that movie.
E: Really? It wasn�t at all what I expected. It was such a downer.
Me: Even with the dancer girl in the super-short skirt?
E: Amanda Peet? Yeah. That was good. Still it was like a 180 degree difference from what I expected. […]

MULE DESIGN

Ohhh. Pretty.